He studied at Llotja- Escola d’Art i Disseny de Barcelona/ Higher Degree in Graphic Design and Product Design. With an early entrepreneurial vocation, at the end of his studies, he moved to Mexico and set up his first business project in the field of industrial engineering with an infrastructure project for logistics distribution centres.
On his return to Spain, he began his career in the technology sector, first at Retevisión (currently Cellnex Telecom) and then as Channel Manager at Silicon Graphics SGI. It is there where he met his future partner Jordi Pérez and in 2005 they founded Brain2Store, a project they are passionate about and which has positioned them as one of the reference partners in the national IT sector. He is currently Owner- CEO of the company and partner of Unikal.